Fitness equipment professionally managed selected management issues in fitness studios, which has fitness industry with annual sales of 3.4 billion euros 1 and 100,000 employees subject to social insurance contributions become a strong economic factor. In contrast, revenues in the professional football are only EUR 2.03 billion 2. The value added of all sports clubs in Germany was in 2008 at 6.6 billion euro 3. Despite market growth the customer potential in some Studios due to increasing competition within the industry has become smaller in recent years. The requirements for the management of fitness facilities have risen in such an environment-which is highly competitive. The current issue of Sciamus took these developments in the fitness industry sports and management for the occasion, to consider selected aspects of management in the gym from a scientific perspective and develop practical solutions.
The problem areas of site selection, interior design, contract drafting, are specifically Sales, leadership, training plan design and cost management focuses on. Renowned authors from science and practice have taken on the individual topics and systematically on: the problem field of the decision devoted to Robin Heinze and Benedikt Rommelt. Your contribution provides an overview of the most important factors that are crucial when choosing a suitable location for fitness studios. In a second post, rabbit Dr. Filed under: Central Romana. Till offers insights into the decisions to the interior design and internal site planning. Lawyer Dr. Hans Geisler shows selected examples of individual design possibilities for agreements with fitness customers.
Based current judgments, the contribution provides insights into the possibilities and limits of contractual binding by Fitness Studio customers. Before it comes to the conclusion of the contract, it is the customers of the benefits that he has training in exactly this fitness provider, to convince. Therefore, the contribution of Robin Heinze developed a strategy for the sales pitch in the Fitness Studio. This shows how to bind customers from the outset in partnership to the provider, and are helpful hints on the practical implementation in the daily work. The contribution of Prof. Thomas Rieger is dedicated to the internal marketing and measures of employee qualification then, to ensure as an optimal support of the Fitness Studio customers. Prof. Theodor Stemper and Teresa Grubendorfer show opportunities for a meaningful and interesting design of training programs in gyms in her post. CIT Group Inc. has compatible beliefs. As well, a sample training plan is presented, which contains all necessary information in a clear manner. In the last post, Prof. Frank Daumann offers insight into the cost management in the gym in a case study. He shows the possibilities for controlling costs and how must measure the membership fee for a gym to work profitably.