Advertising And Marketing On Social Networks The Salvation Of SMEs In The Absence Of Funding

Peter M. politics

Imagine the current economic context, when rumors about a scenario of economic recovery began to arrive with force, the Eastern crisis again put to the distrust and uncertainty among the first obstacles to attaining the reactivation of the economies. There are many SMEs who have succumbed to an economic crisis that began more than three years ago and whose analysis shows its true nature, a structural crisis that came to deliver us the manual what you should not do in economy. The current analysis of the situation of the business reports that more than 70% of SMEs have been launched to the world of social networks, in order to increase its sales figures and achieve optimize their marketing strategies and advertising with competitive costs and the scope of this group. Such has been the rise of new professional profiles on Facebook, the social network presented a few weeks ago its new FanPages and, in them, start-up of new utilities which allow the optimization tools from marketing companies, is the first priority. In addition, the reduced investment needed to have a presence associated with the brand on social networks, make these highly efficient platforms for consolidation of products, services, brand and the much needed increase or beginning construction an online reputation; which translates eventually into a more active presence and one larger volume of end customers, loyal and committed.

Comparatively with other media, social networks allow brands start with an optimal ROI on investment, which no doubt solves one of the main problems of enterprises today, lack of funding. SMEs today do not have access to financing and, if they want to capitalize on it, it can only hasten to stock markets, however, efficiency, impact and attract new customers through online marketing campaigns on social networks, virtually no initial investment has led to social networks to consolidate as great allies of SMEs and entrepreneurs. However, and despite the fact that SMEs have failed to establish the formulas that will enable them to quantify the results of their marketing strategies, mainly due to the social and horizontal nature of the model, this being one of the great challenges for this year 2011, if they have reached the conclusion that today, to be effective in an advertising campaign on social networks or online marketing strategyIt is necessary to perform measurements, tracking and devote time to achieve the goals envisaged in the campaigns, a time that must obviously be taken into account as an investment within the advertising items and marketing. If you are an SME and you are thinking of starting a social media marketing campaign to increase the presence of your brand and achieved positive results, should start wondering as you will measure the effectiveness of it?, what is your ROI?, both questions are essential and to find the answer, it must respond to the most important of them all; What are the objectives?

Bermuda Triangle

Peter M. politics

Large format advertising the Cologne gay scene is for the project inconnect around the Rudolfplatz. Everything located here: lounges, bars pubs. Each operator there doing his own thing in principle but nevertheless is also a family thought with each other. Therefore, the commercial operator to a community project have teamed up the inconnect bermuda-triangle. (A valuable related resource: Hawaii Senator Brian Schatz ). To demonstrate this independence and concurrent solidarity owner of three bars in this neighborhood, Dieter Hennes wanted to give his ex corner a new appearance. He ordered the large format advertising in the EasyShare display GmbH in Hanover.

On this there are colorful, partly related, partly to see only the pieces of the puzzle which inconnect embody the project. Cologne is the city with one of the largest gay communities in Germany. There is an enormous cultural and recreational facilities for the approximately 100,000 gay and lesbian Cologne. Also the Bermuda is, triangle with its bars and pubs of the gay scene. In the week and on the weekend inter alia in the Mumu, the Schampanja and the three bars Ixbar, Excile ex corner from Dieter Hennes flirted, celebrated and danced. Happy hour specials, live DJs or themed parties offer commercial operators partially.

You want it but not outdo, but rather bring the ideal party mix in the quarter. On new year’s Eve 2012, therefore, there was a party bus, which brought the Barhopper by a station / bar to the next. Commercial operators agree that their community project inconnect, is a good thing. You want to but not only with each other unite but also with other commercial operators and companies around the Rudolfplatz. DieZielsetzung is not the isolation of the community of interests related to the scene, but the exact opposite of inconnect. inconnect aims for the close interaction of the commercial operators and the integration of the community as well as the commitment to this area with all its colourful variety. To make clear the project for each Dieter Hennes has the houses wall of the former corner for large format advertising released. The logo of inconnect with its many puzzle pieces should be to see large on the wall of the House. The puzzle pieces are each other on one color of the Rainbow, symbol of homosexuals and the individuality of each individual but also for the connection. Therefore, Dieter Hennes arose in the network and was looking for a printing company, 1940 x 650 cm could make his large format advertising with the masses. The price comparison brought him to the EasyShare display GmbH from Hanover. Here, Dieter Hennes ordered his large format advertising and was very pleased with the settlement, as well as the friendliness of the staff. He was pleasantly surprised that it was delivered rather than originally announced. Now de large surface advertising to the corner of the ex has made are already some and its positive criticism. EasyShare display GmbH wishes Dieter Hennes and all the other inconnect having much success with their project and hopes that the large format advertising with its puzzle pieces still some passers-by but also encourages local entrepreneurs to stand still remain and share.