First publication by Frese stainless design from Dusseldorf first evidence of the use of business cards in China already there from the 15th century. Europe reached this tradition from about the middle of the 17th century. Long time it was considered etiquette, first on his plate to his visiting card a maid; a special form of imparting crease resistant finish of visiting card revealed the reason and the importance of the serviceable score man of the House. Richard Blumenthal wanted to know more. Today business cards used mainly to Exchange private or business contact information. The designer team of Frese stainless design was when doing some research on the book of the art guise of courtesy”by Walter of attentive to the West and digitized a portion thereof.

Art Directorin Martina Packeiser explains: the preparation for the Internet has paid off: interested can now read for free the nearly complete story about the development of the business card. Backgrounds be otherwise quickly forgotten especially in the area of print media and its rapid development. We hope that we thus contribute, to underline the importance of this work.” Walter of the West has helped in his book dating back to 1921, the card and the elegant private printing thing to immortality. The author has published similar works about the history of advertising art. He has rendered it to the history of the precursor of our modern print media. His former publications can be viewed as a milestone in the history of the modern printed matter. The original of book the art guise to the courtesy”can be visited at Frese stainless design in Dusseldorf during the opening hours from Monday to Saturday from 10:30 to 17:30.

About Frese stainless design: for almost 60 years Frese stainless design is a synonym for high-quality personal printed material. Based on traditional printing techniques, the printing and design agency from Dusseldorf is known for high-quality print products such as business cards, letterhead, elegant wedding cards, credits, birth announcements and commercials of any kind. The graphics Atelier on the Prince wall in Dusseldorf offers the possibility of personal and extensive counseling prospective of high-quality printers art. Individual solutions are worked out together with the team of designers.