Common sense is a key element in organizations, but most important is to unify the common sense of all persons in the organization and not be exposed to a single point of view but it seems evident is an element that must be analyzed carefully to succeed, management must be in constant evolution for the future requires new ways of acting, the organizations have to work as a system, from the beginning of time animals and plants have worked as a system, result was a world in total balance when we humans started to intervene in the world gives us a terrifying parallel at this time because the world is in danger than ever as we started to think we could work as a system with each ecosystem that gives us the world as a lack of systems thinking with the exception of a few individuals working for environmental organizations that do not work as a system that is articulated to the competitive context in which we operate are destined to disappear in the twenty-first century the market by the lack of effectiveness and we are bound to fail, this concept clarifies that companies that copy management models usually fail because they do not take into account that the model was developed to copy apply in another competitive environment, we must develop our strategic process based on simplicity; There are four vectors in which we base the venture related to the points that we diagnose in the organization and then take the respective actions, first passion for customer that all people should have both those that constantly interact with the client as not, this will give an identity to your company becoming organizational culture, I am interested itinerant management to listen to consumers and members of channel is vital to establish a relationship with the organization that generates links to encourage the two parties because we can not stay alone with a service that they often fail satisfy the customer than by something as crucial as the lack of accessory, for these reasons it is very important to answer the questions that the document sets out the passion do you live? and share what if everyone in the company? In the case of 3d building my organization (name of organization of which I own) if all people share in the company working in our organization finally have contact with our customers through the Web page creation beginning 3d with our contact forms, surveys and chat, this document is too applicable to all that lives the organization to the next dimension is the differentiation sustained analyze what you are looking to generate a differential advantage that distinguishes it from competing with objective of creating the product or service identity is important to understand that differentiation is not an isolated event the opposite is the sum of small differences which are combined to generate an impact, it is important to constantly generate added value, but all these efforts fail when the client and consumers do not recognize it, so it is necessary to have a diagnosis to guide us at all times, innovation is necessary to have a differentiation that markets are increasingly dynamic , we must create incentives for external agents and internal company actively involved in the process of innovation, speed guarantee you a comparative advantage, and finally the winning culture, we the managers are charged with generating the synergy to be all organizations have open and systemic thinking through strategies that encourage and strengthen the relationship ties permanently. .